Clinique Re-Introduced Three Fan-Favorite Products
Ellen Smith — August 6, 2018 — Fashion
Clinique wants its consumers to be as prepared for the upcoming back-to-school season as possible, so the brand re-released three fan-favorite products to offer a slight deviation from the previous iteration.
The first item in the line-up is a take on the brand's Dramatically Different Moisturizer. Now, this famed product arrives in a protective water jelly-based formula. The second change altered the brand's fragrance and now Clinque's sweet scent are available in six unique iterations. Lastly, the brand introduced a new variation of the Dramatically Different lipsticks. Now, this nourishing lip product arrives in completely new packaging, and a tube that's even more user-friendly than previously.
This product re-branding speaks to Clinique's constant change and innovation.
The first item in the line-up is a take on the brand's Dramatically Different Moisturizer. Now, this famed product arrives in a protective water jelly-based formula. The second change altered the brand's fragrance and now Clinque's sweet scent are available in six unique iterations. Lastly, the brand introduced a new variation of the Dramatically Different lipsticks. Now, this nourishing lip product arrives in completely new packaging, and a tube that's even more user-friendly than previously.
This product re-branding speaks to Clinique's constant change and innovation.
Trend Themes
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Product Re-designs — Opportunity for brands to re-release fan-favorite products with slight deviations to attract consumers.
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Water-based Formulas — Potential for brands to introduce protective water jelly-based formulas in skincare products for added benefits.
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User-friendly Packaging — Space for brands to create more convenient and user-friendly packaging for beauty and personal care products.
Industry Implications
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Skincare — Innovation opportunities for skincare brands to experiment with water-based formulas to enhance product efficacy.
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Fragrance — Potential for fragrance companies to expand their product lines with unique scent variations to cater to diverse consumer preferences.
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Beauty and Personal Care — Scope for brands in the beauty and personal care industry to invest in user-friendly packaging designs to enhance customer experience.
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