Fancy Rags was created as an ordinary t-shirt manufacturer in 2009 but has recently partnered up with local food pantries in the United States to provide meals for those in need.
Operating on the increasingly popular one-for-one business model, the company donates a meal capable of feeding one-four people to a food bank for each shirt that is purchased from them. Members of the organization select the products which are then delivered to food banks such as Sacred Heart Community Service Center.
While part of their mission statement includes an expansion plan to eventually extend their services to other parts of the world, at present, their focus is on providing cuisine to those in America who are struggling to sustain themselves.
Why This Trend Is Growing
- One-for-one Business Model
- Fancy Rags's success in providing meals in exchange for clothing purchases indicates the potential for businesses to adopt a one-for-one approach in terms of social responsibility.
- Fashion for a Cause
- Fancy Rag's Hunger-Curbing Fashion highlights the growing potential for fashion brands to support social causes and inspire larger communities towards social good actions.
- Local Partnership Philanthropy
- Fancy Rags recent partnership with food pantries reinforces a growing trend of promoting charitable work through building partnerships with local communities and charitable organizations.
Industries Being Reshaped
- Fashion
- Fashion industry players have an innovation opportunity to incorporate social causes into their business model and manufacture and market products with socially innovative concepts similar to Hunger-Curbing Fashion.
- Food
- Food industry players could embrace the model from Fancy Rags and incentivize their customers by linking their purchases to charitable causes, therefore driving sales and elevating their company's social responsibility status.
- Retail Industry
- Retail industry players can leverage the success of fancy rags' business model to drive sales by partnering with local philanthropic organizations and creating innovative strategies that allow customers to contribute to social causes while shopping in their stores.
