Fashion houses are turning to film franchises to find inspiration for new collections and editorials to create hybrid clothes, photoshoots and accessories that are geared to fantasy fans. The merging of sci-fi cinematic worlds and the latest style crazes is an ideal method to market fashion to niche audiences. Trend Hunter's editor Misel Saban discusses her favorite fashion-mimicking fan culture moments.
Fans often appreciate products that are infused with their favorite television characters, settings and quotes because these products turn a personal interest into a wearable fashion item. Actors from films and television shows are starring in the forefront of more editorials and ad campaigns as the tastemakers of fashion. One example of this is the Game of Thrones cast getting together to pose candidly for a GQ magazine issue. Other ways consumers can see their favorite films collide with fashion is in clothing collections such as the new Rodarte spring line that was inspired by the Star Wars saga.