The ArtFund organized by Priley Riley is a series of famous artwork pieces recreated using edible objects to help raise proceeds to fund galleries and museums in the UK. The project works on a crowdsourced bases inviting anyone to recreate a famous painting or work of art using food.
The various submissions to the ArtFund project range in scale and scope as each person offers a unique take to a different masterpiece. For example, one individual recreated Michelangelo's The Creation of Adam using expertly arranged slices of mandarin oranges and another recreated the works of Dali, Picasso, Warhol and Duchamps using cupcakes, icing and colored fondant. Each piece offers a refreshing take on a popular work of art in a way that hasn't been seen before.
What Makes This Trend Stand Out
- Food Art
- The trend of recreating famous art pieces using edible objects provides opportunities for innovation in the food industry as artists and chefs collaborate to create new experiences for customers.
- Crowd-sourced Fundraising
- The trend of crowd-sourced fundraising through unique initiatives such as The ArtFund allows for disruptive innovation in the non-profit sector as organizations explore new ways to engage donors and raise funds.
- Artistic Innovation
- The trend of artistic innovation using unconventional materials provides opportunities for disruptive innovation in the art industry as artists experiment with new mediums and push the boundaries of traditional art forms.
Sectors Adopting This
- Food and Beverage
- The use of food as a medium for creating art provides opportunities for disruptive innovation in the food and beverage industry as artists and chefs collaborate to create new culinary experiences.
- Non-profit
- The use of crowdsourced fundraising initiatives such as The ArtFund provides opportunities for disruptive innovation in the non-profit industry as organizations explore new ways to engage donors and raise funds.
- Art
- The use of unconventional materials for creating art provides opportunities for disruptive innovation in the art industry as artists experiment with new mediums and push the boundaries of traditional art forms.
