Fashion label COMME des GARÇONS PLAY introduces its latest seasonal collection entitled 'FAMILY GUYS' and it explores a lighthearted approach as per usual. The capsule is made up of silhouettes such as hoodies, cardigans, and graphic tees.
The apparel is detailed with the iconic heart logo and this time around, takes on a new iteration of the familiar motif. It is doubled up this time around to reflect a family bonding energy, as referenced in the collection's namesake. The editorial is shot with siblings as the models to better capture and enhance the overarching theme for an authentic look. The capsule shows off the double heart patches on a neutral palette as the foundation for stark tonal contrast for the season.
Image Credit: Instagram, @ndjoijlean
What Makes This Trend Stand Out
- Double Heart Logos
- Opportunity to explore the use of dual logos in different contexts and industries.
- Lighthearted Streetwear
- Potential to create casual clothing that brings a sense of humor and playfulness to everyday wear.
- Authentic Family Branding
- Companies can consider incorporating family-themed branding to create a stronger emotional connection with consumers.
Sectors Adopting This
- Fashion
- Can incorporate dual logo designs in their clothing for a unique, playful twist
- Marketing
- Companies can leverage family-themed branding to create emotional connections with their audience.
- Photography
- Can incorporate real siblings and families in their photoshoots to create more authentic and relatable content.
