Ouur's Fall Wear Revitalizes Basic Staples by Simplifying Them
Riley von Niessen — September 28, 2016 — Fashion
References: ouurcollection.jp & hypebeast
The fall wear line from 'Ouur' takes modernism to a new level -- supplying styles that have been endlessly popular with an overt minimalism.
In order to maintain this throughout the entire series, the brand focuses on monochrome ensembles, allowing only a few lightly patterned pieces to slip through and complement the rest. With this, the fall wear range is shown to be endlessly versatile, as the pairings between the neutral tones are all interchangeable.
Although it's true that many other brands are taking minimal cues in their design efforts as well, the pieces put forth by Ouur stand out for their clean-cut silhouettes, which exaggerate the whole concept tremendously. This is of course enhanced by its use of high-end fabrics as well, which bring a more severe structure to the styles.
In order to maintain this throughout the entire series, the brand focuses on monochrome ensembles, allowing only a few lightly patterned pieces to slip through and complement the rest. With this, the fall wear range is shown to be endlessly versatile, as the pairings between the neutral tones are all interchangeable.
Although it's true that many other brands are taking minimal cues in their design efforts as well, the pieces put forth by Ouur stand out for their clean-cut silhouettes, which exaggerate the whole concept tremendously. This is of course enhanced by its use of high-end fabrics as well, which bring a more severe structure to the styles.
Trend Themes
1. Minimalist Fall Clothing - Opportunity for brands to focus on basic yet versatile pieces with sleek and minimalistic designs.
2. Monochrome Ensembles - Opportunity for designers to create entire collections in one color or tone with a few accent pieces to add variation.
3. Clean-cut Silhouettes - Opportunity for brands to exaggerate minimalist designs with sharp, structured pieces made from high-end fabrics.
Industry Implications
1. Fashion - Brands and designers can create minimalist, monochromatic collections with clean-cut silhouettes using high-end fabrics to appeal to consumers who prefer a sleek and versatile look.
2. Textile Manufacturing - Opportunity for textile manufacturers to supply high-end fabrics to fashion brands looking to create clean-cut, minimalist pieces for their fall collections.
3. Retail - Retailers can target consumers who value simplicity and versatility with sleek and minimalistic fall clothing that can be easily mixed and matched, potentially increasing sales and customer loyalty.
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