This fall photoshoot from Highsnobiety magazine showcases the best streetwear of the season from brands like BAPE and Supreme.
The shoot's unique lighting and scenery is moody and urban, at once familiar and distant. The featured looks are androgynous and appear to be inspired by a 90s grunge aesthetic. The fall photoshoot took place in Milan, Italy, and the most interesting of the photographs were taken in Italian metro stations under the subway system's soft yellow lighting -- thus the editorial's title, 'Straight Light.'
According to Highsnobiety, the shoot shows off the pieces that will be most popular for this year's cold season, including fur-lined coats, baggy sweatshirts, relaxed denim, camouflage print, all-over graphics and prominently featured logos from of-the-moment brands like Comme des Garcons, Supreme, Levi's Vintage and WTAPS.
Key Themes Behind This Trend
- 90s Grunge Aesthetic
- Businesses can produce clothing, accessories, and marketing materials that incorporate 90s grunge aesthetics to appeal to consumers who are nostalgic for that era.
- Androgynous Fashion
- Companies can cater to the growing demand for androgynous clothing and accessories that defy traditional gender norms.
- Subway Campaigns
- Marketing campaigns set in urban subway stations can draw attention and interest from consumers who are looking for unique and creative brand executions.
Where This Applies
- Fashion Industry
- Fashion industry professionals can use this photoshoot to adopt and integrate various trends into their own campaigns and seasonal collections.
- Digital Marketing Industry
- Digital marketers can use the trendy aesthetics from this photoshoot to create engaging online ads and social media posts that appeal to younger demographics.
- Outdoor Equipment Industry
- Outdoor equipment companies can incorporate streetwear elements like camouflage prints and relaxed denim into their seasonal collections and marketing campaigns to appeal to fashion-forward customers.
