The fall lingerie featured in the latest True&Co. 2014 collection is surprisingly inspired by witches. This is surprising because there is nothing dark or edgy about the looks. As though a combination between a grown-up Hermione Granger and Glinda the Good Witch, the fall lingerie looks are very feminine and colorful, in a rich, jewel toned sort of way.
Not to mention that the fall lingerie is captured in a big open field, that gives the line a refreshing and innocent vibe. Fashion Gone Rogue writes, "The label has helped fit over one million women and uses the data to help make the most comfortable bras and help customers find their perfect size and fit." With this in mind, the fall lingerie would suit any woman.
What's Driving This Trend
- Jewel-toned Lingerie
- Opportunity for disruptive innovation in the lingerie industry by offering colorful and vibrant options inspired by different themes.
- Whimsical Fashion
- Disruptive innovation opportunity in the fashion industry by incorporating whimsical and fantasy-inspired elements into clothing collections.
- Data-driven Fit
- Opportunity for disruptive innovation in the lingerie industry by using customer data to create comfortable and well-fitting garments.
Who This Affects Most
- Lingerie
- Opportunity for disruptive innovation in the lingerie industry by offering colorful and vibrant options inspired by different themes.
- Fashion
- Disruptive innovation opportunity in the fashion industry by incorporating whimsical and fantasy-inspired elements into clothing collections.
- Data Analytics
- Opportunity for disruptive innovation in the data analytics industry by utilizing customer data to improve product design and fit.
