Sex will always sell ,but making erotic images with the mundane and ordinary is truly clever.
Geared to the male psyche, these ads invoke images that stir the imagination. They feature optical illusions of desire like beer and sweaty female thighs, inviting you to "Lust for Kingfisher lager", oranges "squeezed in Brazil" masquerading with thongs, an innocent shoe lace proclaiming "Everything a man would desire. In shoes" and placed just so to make the imagination soar.
Last but not least, the positioning of condoms taking "shape" to "Stop the virus. Not the party" and the Galerie Rive Nord nature sexy condom ads. These campaigns sure do make one blush...
Faking Naughty II
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70 Bi-Cultural Marketing Innovations
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