Sure the chic white cans look great, but what gives Ubuntu the potential to be the next big beverage of desire is the fact that it's a Fairtrade organization, making it the best ethical alternative to brands like Coca-Cola.
If they don't attract people who are suckers for the can's aesthetics, they'll grab interests of plenty of tree huggers who yearn for the taste of soda on their taste buds, yet can't wrap their ethical minds around endorsing bigger brands with less favorable reputations.
The Ubuntu Trading Company makes their sodas with Fairtrade sugar from Malawi and Zambia.
SmartPlanet.com adds that 'ubuntu' means 'humanity' or 'fellow feeling', in South African languages, which means, more specifically, "I am what I am because of who we all are."
Cheers to that!