Casual Fair Trade Fashion

Symbology's Manufacturing Process Enables Artisan Craft and Creativity

Symbology is a fair trade fashion brand that seeks to empower women through unique silhouettes, exceptional quality, and stylishly youthful collections. The label is based in the United States and its boho-inspired designs are infused with a versatile urban sensibility. Each offering is available to the consumer in inclusive sizing.

Symbology relies on craft-centric techniques for the conceptualization and the production of its silhouettes. The label partners with skilled artisans around the world and thus, each piece from its fair trade fashion collection carries with it a sense of traditional fabric techniques like "block printing, tie-dye, and embroidery," to name a few. Through this practice, Symbology is able to offer a livable wage that will sustain families.

Fair Trade Fashion
Opportunity for disruptive innovation in creating a sustainable and ethical fashion industry through fair trade practices.
Craft-centric Production
Opportunity for disruptive innovation in creating unique and culturally-inspired fashion collections by partnering with skilled artisans from around the world.
Inclusive Sizing
Opportunity for disruptive innovation in promoting body positivity and diversity in fashion by offering inclusive sizing in all collections.

Who This Affects Most

Fashion
Opportunity for disruptive innovation in creating a sustainable and ethical fashion industry through fair trade and craft-centric practices, while promoting body positivity and diversity through inclusive sizing.
Artisanal Production
Opportunity for disruptive innovation in promoting traditional fabric techniques and supporting skilled artisans from around the world in the fashion industry.
Ethical Manufacturing
Opportunity for disruptive innovation in promoting fair trade and livable wages in the fashion industry, while advocating for social responsibility and empowering women through unique designs.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 34%
Freshness 8%