Nikola Jovanovic fronts the Faconnable Fall/Winter 2014/2015 ad campaign. The outdoor advertorial is captured by the seaside and highlights the label's dapper and sophisticated pieces.
Serbian model Nikola is captured by photographer Alexandre Tabaste's lens and poses alongside Amber Anderson for the advertisement. The duo channel a put-together couple who's sense of style embodies the true definition of high end sophistication.
Shining a light on a range of modern classics, the Faconnable Fall/Winter 2014/2015 campaign features updated versions of the tuxedo and nautical suit jacket along with rich leather and shearling outerwear pieces that are a staple for the cool months ahead. Aesthetics and function meet hand in hand in this advertorial series that is both an elegant and debonair translation of the modern gentleman.
What's Driving This Trend
- Seaside Advertorials
- The use of outdoor advertorials captured by the seaside presents an opportunity for brands to market their products through a beautiful and captivating display.
- Modern Classic Fashion
- The promotion of modern classic fashion through ad campaigns can create a demand for classic pieces, while also allowing for the integration of modern details, leading to a disruptive innovation opportunity.
- Sophisticated Couple Campaigns
- Featuring sophisticated couples in fashion ad campaigns offers an opportunity for brands to capture the essence of high-end sophistication for modern consumers.
Who This Affects Most
- Fashion
- The fashion industry can utilize these trends to showcase their products and target sophisticated, stylish consumers.
- Advertising
- The advertising industry can benefit from implementing these trends by creating captivating, beautiful displays to interest potential consumers.
- Photography
- Incorporating seaside photography and featuring fashionable couples can present an opportunity for photographers to display their skills and tap into the fashion and advertising industries.
