The popularity of Snapchat filters have made facial recognition a priority for many social media companies, and Facebook is getting on board with its acquisition of facial recognition company FacioMetrics. In particular, FacioMetrics' program Intraface seems to be of interest to the social media giant, as the system is an accurate way to automatically recognize the emotions on someone's face.
According to a document provided to TechCrunch, Facebook is planning to one day create a system that can "recognize facial expressions and perform related actions." Though that wording is intentionally vague, it is entirely possible that the acquisition of FacioMetrics signals a step toward Facebook users posting reactions to the things they read based on an algorithm that recognizes their facial expression.
Key Themes Behind This Trend
- Facial Recognition
- Opportunity for developing facial recognition technology to recognize user emotions and react accordingly in the social media industry
- Automated Responses
- Opportunity to develop programs that can recognize facial expressions and perform related actions in the social media industry
- Personalized User Experience
- Opportunity to provide a more personalized experience for users based on facial recognition data in the social media industry
Where This Applies
- Social Media
- Facial recognition technology can bring substantial advancements within social media platforms by allowing for more personalized and automated experiences
- Artificial Intelligence
- Opportunities for artificial intelligence development within social media through facial recognition technology
- Mobile Technology
- Facial recognition technology provides an opportunity for mobile technology to enhance user experience based on their emotional responses
