Mia Men is Clarisonic's Handheld Facial Cleanser for Men
Laura McQuarrie — August 8, 2019 — Fashion
References: clarisonic & prnewswire
For years, women of all ages have been relying on the gentle, deep-cleansing power of their Clarisonic devices and now, a new version of the beloved beauty device is being introduced as a facial cleanser for men. The Mia Men was specifically created to address the needs of male consumers, including their thicker skin and facial hair.
Mia Men boasts one 60-second Men's Mode with two levels of intensity: a 40-second Daily Cleanse to remove oil, sweat, and grime, which is followed by the 20-second Power Cleanse to clear buildup and soften the skin to prevent nicks and razor bumps, and prime it for a close shave.
The easy-to-use, versatile skincare gadget boasts a waterproof design that has the potential to be used at the sink or in the shower.
Mia Men boasts one 60-second Men's Mode with two levels of intensity: a 40-second Daily Cleanse to remove oil, sweat, and grime, which is followed by the 20-second Power Cleanse to clear buildup and soften the skin to prevent nicks and razor bumps, and prime it for a close shave.
The easy-to-use, versatile skincare gadget boasts a waterproof design that has the potential to be used at the sink or in the shower.
Trend Themes
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Male-specific Skincare — Opportunity to develop skincare products specifically for men
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Personalized Grooming Devices — Opportunity to create personalized grooming devices targeting specific demographics
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Innovative Cleansing Technologies — Opportunity to develop new cleansing technologies for better facial care solutions
Industry Implications
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Beauty Industry — Opportunity for beauty companies to develop and market skincare products specifically for the male demographic
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Consumer Electronics Industry — Opportunity to create and market personalized grooming devices targeting specific demographics
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Healthcare Industry — Opportunity to develop innovative cleansing technologies for better facial care solutions targeting specific demographic needs
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