Ad Council created a heartwarming campaign this year titled ‘Love has No Labels,’ which has recently been expanded onto Instagram with an app called ‘Faces of Love.’ The photo sharing social media platform is the perfect place to launch this campaign, as it will reach a broader audience.
The use of Instagram will allow the campaign to feature real people and real stories -- as opposed to hiring models. The campaign extension is asking Instagram users to share their own personal photos and stories. The ultimate goal is for Ad Council to “raise awareness about the beauty of diversity and acceptance.”
Using the Faces of Love app will allow all users to edit their images and add them to the campaign’s database, or users can just use the #LoveHasNo Labels tag. The campaign officially kicked off on October 28 and will run until November 26, 2015.