Facebook's Survive Video Celebrates the Beloved NYC Coogan's
Ellen Smith — September 23, 2020 — Marketing
Facebook's Survive video was released as part of the brand's push to support small businesses throughout the COVID-19 pandemic. The moving ad, which sits at over three minutes long, chronicles the struggles of a famed New York City establishment, Coogan's, which closed its doors forever in April of this year.
Set to the tune of Gloria Gaynor's 'Survive' the ad touches on the owner's experience with running such a beloved establishment, and details how the pub's memory will remain alive. After closing, Coogan's joined forces with the United Way to help low-income residents and struggling businesses. This video marks Facebook's pledge to help, in which the social media giant will be matching up to $100,000 in donations.
Image Credit: Facebook
Set to the tune of Gloria Gaynor's 'Survive' the ad touches on the owner's experience with running such a beloved establishment, and details how the pub's memory will remain alive. After closing, Coogan's joined forces with the United Way to help low-income residents and struggling businesses. This video marks Facebook's pledge to help, in which the social media giant will be matching up to $100,000 in donations.
Image Credit: Facebook
Trend Themes
1. Virtual Reality Ads - The use of virtual reality (VR) in ads can create immersive and emotional experiences, particularly for small businesses or places that hold sentimental values.
2. Brand Awareness Through Storytelling - Utilizing storytelling in ads can create emotional connections with viewers, which can increase brand awareness and support for small businesses.
3. Social Responsibility Advocacy - Ad campaigns can bring attention to social issues and advocate for social responsibility, which can create a positive impact and build brand loyalty.
Industry Implications
1. Advertising - Using innovative technology and storytelling in ads can differentiate brands and increase engagement, particularly for small businesses.
2. Hospitality - Bringing attention to the struggles of small, beloved establishments can encourage support from a wider audience and promote brand loyalty.
3. Non-profit - Partnering with businesses and utilizing ad campaigns can amplify the impact of non-profits and promote social responsibility.
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