Face to Face Organics sells organic lip balm for a cause; for every tube sold, $1 is donated towards a smile-healing surgery for a child with facial deformities like cleft lip, cleft palate, and noma.
Founded out of Minneapolis, Minnesota in 2012, Face to Face Organics makes their donation to their giving partner, Project Harar Ethiopia, a non-profit organization that sees 100% of the donations fund surgery and follow-up care for children with facial deformities.
While the surgeries are relatively cheap (approximately $350) and fast (45 minutes), many of the 650,000 children born with such deformities don't have access to such medical attention, which is where Project Harar Ethiopia has come, at least for that region.
Contact Information
Face to Face Organics website
Face to Face Organics on Facebook
Face to Face Organics on Twitter
Face to Face Organics on Pinterest
What Makes This Trend Stand Out
- Cause-based Marketing
- Face to Face Organics leverages their product sales to fund surgeries for children, demonstrating the potential of implementing cause-based marketing strategies.
- Social Impact Products
- Face to Face Organics's surgery-funding lip balm sets an example for social impact products and highlights the opportunity for businesses to tackle issues through sales.
- Healthcare Accessibility
- The exclusion of medical services for vulnerable populations presents an opportunity for businesses to improve healthcare accessibility by implementing donation practices via the sales of goods.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry can implement similar donation schemes for social impact, as Face to Face Organics has done with their surgery-funding lip balm.
- Non-profit Organizations
- Non-profit organizations that provide medical care can partner with businesses through cause-based marketing, presenting opportunities for mutually beneficial partnerships.
- Global Health
- The cause of improving medical accessibility in developing countries, particularly in regions like Ethiopia, has disrupted the global health industry, and can inspire further innovation in improving healthcare accessibility through business partnerships.
