This m-commerce company hopes to make face recognition authentication actually work. IsItYou just launched at Disrupt SF 2014 and boasts a significantly small rate of failure. Other facial recognition software won't work 2 or 3 times out of 10, while IsItYou has a ratio of about 2 or 3 in 10,000 according to its founder Benjamin Levy.
Levy also claims IsItYou has two distinguishable advantages over Google face recognition authentication technology: it's unimpeded by extreme light conditions and anti-spoofing tools that make it difficult to tamper with algorithms. According to TechCrunch, IsItYou takes into account how lighting interacts with your face so it can't be tricked by things like a picture of your visage. To demonstrate, a 3D printed model of Levy's face was also rejected by the program.
What's Driving This Trend
- Improved Facial Recognition Authentication
- IsItYou's facial recognition software boasts a significantly small failure rate, making it a more reliable option for authentication.
- Enhanced Accuracy in Face Recognition
- IsItYou's technology has a ratio of about 2 or 3 in 10,000 failure rate, making it more accurate than other facial recognition software.
- Lighting-resistant Face Recognition
- IsItYou's software takes into account how lighting interacts with the face, making it resistant to tricks like using a picture of the person's face.
Who This Affects Most
- Mobile Commerce
- The m-commerce industry can benefit from IsItYou's improved facial recognition authentication, providing a more secure and convenient experience for users.
- Technology and Software
- The technology and software industry can explore opportunities to incorporate IsItYou's enhanced accuracy in their own facial recognition products.
- Cybersecurity
- The cybersecurity industry can leverage IsItYou's lighting-resistant face recognition technology to enhance authentication and prevent spoofing.
