Skin-Caring Hair Removers

Nair's One-Step Face Depilatory Creates a Smooth Canvas

Nair newly launched a one-step face depilatory formula that's the first of its kind to offer added skincare benefits. Now, consumers who are tending to the hair on their upper lip, chin and cheeks can benefit from a formula that beautifully primes the skin for the application of skincare and makeup products. The five-minute Nair Prep & Smooth Face formulas offer at-home exfoliation at a fraction of the cost of salon-grade treatments.

Nair Prep & Smooth Face is available in two light fragrance variations, the sensitive-friendly Soothing Coconut Milk & Collagen and the refreshing Hydrating Watermelon Extract & Hyaluronic Acid. Both products boast an ergonomic applicator for mess-free, touch-free hair removal without the hassle of using alternatives like wax or razor blades.

Skin-caring Hair Removal
Opportunity to develop hair removal products that prioritize skin care benefits.
At-home Exfoliation
Opportunity to create at-home exfoliation products that rival salon-grade treatments.
Mess-free Hair Removal
Opportunity to innovate hair removal products that eliminate the use of wax and razor blades.

Sectors Adopting This

Beauty
Companies in the beauty industry can develop products that prioritize skin care benefits in hair removal.
Skincare
Skincare companies can innovate at-home exfoliation treatments that are effective and affordable.
Personal Care
Opportunities exist for personal care companies to create new hair removal products that are mess-free and easy to use.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 66%
Freshness 16%