Resembling a geometric art installation, the 'Shapes' campaign by Fabien Cappello highlights Kvadrat's latest line of upholstery fabric designs. The design manufacturer creates a collection of vividly colored fabrics that are transformed into hanging art installations.
Each of Kvadrat's fabric swatches are cut into abstracted shapes and hung alongside a variety of material vignettes that include wood, metal and textured glass elements. These elements are paired with complimenting colors and arranged in abstract compositions.
Kvadrat's 'Shapes' campaign by Fabien Cappello is an example of artful marketing. Resembling a modern art installation, the manufacturer's latest fabric collection is suspended to form a series of 2D sculptures. These eye-catching installations play with shadow and transparency and are photographed by Matthew Donaldson who also creates the campaign's accompanying video.
Why This Trend Is Growing
- Artful Marketing
- Utilizing artistic installations and creative compositions to promote products or services.
- Abstracted Shapes
- Using abstract shapes and forms as a design aesthetic to create visually stunning campaigns.
- Creative Compositions
- Arranging different materials and colors in abstract compositions to create unique marketing visuals.
Industries Being Reshaped
- Fabric Manufacturing
- Exploring the use of innovative marketing strategies to promote fabric collections through artistic campaigns.
- Interior Design
- Incorporating abstract design aesthetics and artistic marketing techniques to showcase upholstery fabric in interior spaces.
- Photography and Videography
- Providing opportunities for photographers and videographers to capture and showcase visually captivating artful marketing campaigns.
