These Eytys Sneakers Strongly Reference Skate Culture
These Eytys sneakers are bound to capture the attention of style-minded consumers as the footwear offerings for the Spring/Summer 2020 season are rolled out by different brands. Dubbed 'Harmony,' the Eytys sneakers reference 2000s skate culture and, therefore, deliver with strong ties to nostalgia for many. More specifically, the brand looked at "the overly padded shoes [that are] loved by skateboarders" and used this motif to inform the design. The model is extra-chunky, building on the popularity of oversized sneakers.
The brand makes the silhouette available in two colorways--the 'Leather White' and the 'Tumbled Taupe.' While both boast a full leather upper, the texture of the two versions slightly differs to give consumers the power of choice.
The Eytys sneakers are made available to consumers at $310 USD.
Image Credit: Eytys
The brand makes the silhouette available in two colorways--the 'Leather White' and the 'Tumbled Taupe.' While both boast a full leather upper, the texture of the two versions slightly differs to give consumers the power of choice.
The Eytys sneakers are made available to consumers at $310 USD.
Image Credit: Eytys
Trend Themes
1. 2000s-inspired Sneaker Silhouettes - Opportunity for brands to tap into nostalgia and create footwear designs influenced by 2000s skate culture.
2. Chunky Sneakers - Disruptive innovation opportunity to capitalize on the popularity of oversized sneakers and create extra-chunky models.
3. Skate Culture Fashion - Potential for brands to incorporate skate culture references into their designs and appeal to style-minded consumers.
Industry Implications
1. Footwear - Opportunity for companies in the footwear industry to create and market 2000s-inspired, chunky sneaker silhouettes.
2. Fashion - Disruptive innovation opportunity for the fashion industry to embrace skate culture influences and incorporate them into their collections.
3. Sportswear - Potential for sportswear brands to create sneakers that reference skate culture and cater to the demand for oversized, chunky models.
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