While not designed to only suit one specific demographic and that one group alone, this eye shadow palette does target problems related to aging.
The 'Ulta' palette is titled the 'Superhero Eye Transforming Anti-Aging Super Palette' and its development included collaborations with plastic surgeons. The anti-aging benefits of this eye shadow palette include "hydrolyzed collagen, silk, peptides and antioxidants" -- which are all ingredients that have been shown by dermatologists to play a role in preventing accelerated aging of the skin. The eye shadow palette comes in 12 different shades that were created to be universally flattering -- no matter the age, skin color or texture of the wearer.
This palette offers skin health along with beauty, making it a product that will likely be popular for the young and mature alike.