Sears Golden Wish Sweepstakes Features Motley Crew
Alex Covert — December 6, 2008 — Marketing
References: sears.eprize.net & trendhunter
Sears has brought a motley crew of unlikely spokesmen together for their Golden Wish Ticket Online Instant Win Game: Ty Pennington, LL Cool J and the guys from Orange County Choppers. You could win one of 40 golden wishes like a backyard makeover, a man’s basement paradise, or a dream media room. All you have to do to win (or to see the animated celebrities) is visit the website at the Read More URL.
Trend Themes
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Collaborative Celebrity Campaigns — Opportunities to bring together unlikely spokespeople to create unique and attention-grabbing marketing campaigns.
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Interactive Online Sweepstakes — Creating engaging online experiences through interactive sweepstakes and instant win games.
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Dream Lifestyle Transformations — Offering consumers a chance to win extravagant makeovers and personalized experiences, tapping into their desires for a dream lifestyle.
Industry Implications
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Retail — Retailers can leverage collaborative celebrity campaigns to attract attention and drive sales.
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Entertainment — Interactive online sweepstakes can be used by entertainment companies to promote new releases and engage fans.
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Home Improvement — Opportunities for home improvement companies to showcase their products and services through dream lifestyle transformations.
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