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Extreme Ironing

Sports For Adventurous Domestic Divas (And Men!)

— November 17, 2008 — Pop Culture
Whether this is a joke or not, the images seem to prove it is really an activity some (crazy or really bored) people are undertaking in very serious way. I guess it means you get to wear a beautifully pressed shirt while enjoying the thrill or adventure activity of choice.

Honestly, I really hate ironing under the best of conditions, so I don’t think you will find me signing up for any of the extra curricular iron activities as featured.

Believe it or not, this has been around since 1997 and has spread around the world!
Trend Themes
1. Extreme Ironing - A new leisure activity that combines the thrill of adventure with the mundane task of ironing, creating opportunities for innovation in both the adventure and textile industries.
2. Unconventional Sports - The rise of extreme ironing and other non-traditional sports and hobbies presents opportunities for disruption in the leisure and tourism industries.
3. Adventure Clothing - As extreme ironing requires specific clothing to ensure safety and comfort, there is potential for innovation in the outdoor clothing and gear industries.
Industry Implications
1. Adventure Tourism - Extreme ironing and other unconventional sports offer potential for growth and innovation in adventure tourism.
2. Textile Manufacturing - The unique demands of extreme ironing create opportunities for innovation in textile manufacturing and design.
3. Outdoor Recreation - The emergence of extreme ironing and other unique leisure activities offers potential for innovation in outdoor recreation and sports equipment.
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