Extra Life Lets Gamers Earn Charitable Credits and Badges
Jana Pijak — February 7, 2019 — Social Good
References: extra-life.org
Extra Life is a charitable platform that "unites thousands of gamers around the world to play games in support of their local Children's Miracle Network Hospital." The unique initiative transforms a fun past-time into a social good activity and simply requires gamers to sign up for free online. Once signed up, gamers are encouraged to "fundraise and recruit" by asking family and friends to either support them with donations or to join their team and play games to earn special badges to go toward making a difference.
Extra Life Participants can unlock various achievement badges by linking their social media accounts to their fundraising profile and will achieve legacy avatar status with every year they are involved. Additionally, participants have the chance to unlock fundraising power-ups or gaming perks that are offered through the platform's community partners. Additionally, those who choose to donate a flat fee of $19 can become a Platinum Extra Lifer, accessing a limited edition prize pack which include a collectible medal, t-shirt and more.
Extra Life Participants can unlock various achievement badges by linking their social media accounts to their fundraising profile and will achieve legacy avatar status with every year they are involved. Additionally, participants have the chance to unlock fundraising power-ups or gaming perks that are offered through the platform's community partners. Additionally, those who choose to donate a flat fee of $19 can become a Platinum Extra Lifer, accessing a limited edition prize pack which include a collectible medal, t-shirt and more.
Trend Themes
1. Gamifying Charity - Disruptive innovation opportunity: Create a platform that transforms various activities into charitable endeavors.
2. Social Fundraising - Disruptive innovation opportunity: Develop a platform that connects individuals with their social networks to raise funds for different causes.
3. Achievement-based Philanthropy - Disruptive innovation opportunity: Introduce a system where individuals earn badges or rewards based on their philanthropic achievements.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Integrate charitable initiatives within video games to engage users in supporting charitable causes.
2. Crowdfunding - Disruptive innovation opportunity: Create a crowdfunding platform specifically designed for social fundraising and charitable donations.
3. Nonprofit Sector - Disruptive innovation opportunity: Develop tools and technologies to streamline and enhance fundraising efforts for nonprofit organizations.
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