Playfully Expressive Fashion Editorials

HOMME PLISSÉ ISSEY MIYAKE Debuts a Chromatic FW 2018 Line

In a fun and expressive fashion editorial, luxurious brand HOMME PLISSÉ ISSEY MIYAKE displays its offerings for the Fall/Winter 2018 season. The lookbook meticulously reflects and compliments the attitude of the upcoming capsule.

While the label focuses on "fall-friendly hues of yellow, green, brown, grey and red," as well as fluid and airy silhouettes, the photographic representation takes the form of expressive fashion in as much as it resembles a still theatrical performance. HOMME PLISSÉ ISSEY MIYAKE's designs are accentuated first by the colorfully abstract background and second by the dynamic stances of the models. In developing the expressive fashion editorial, HOMME PLISSÉ ISSEY MIYAKE hints that the label is not only art-oriented but also that the Fall/Winter 2018 season is incredibly versatile and comfortable.

Expressive Fashion
Fashion brands can focus on creating expressive fashion editorials that reflect the attitude and mood of their upcoming collections.
Chromatic Capsules
Luxury brands can create color-focused fashion capsules that capture the essence of the season.
Art-oriented Design
Fashion designers can develop fashion lines that are art-oriented and incorporate dynamic elements that make for expressive fashion.

Who This Affects Most

Luxury Fashion
Luxury fashion brands can leverage expressive fashion editorials to promote their color-focused capsule collections and create a stronger emotional connection with their target audience.
Fashion Photography
Fashion photographers can focus on developing editorial and campaign aesthetics that emphasize the dynamic and expressive qualities of fashion design.
Art and Fashion Collaboration
Fashion designers can collaborate with artists to create fashion collections that are not only art-oriented but also integrate dynamic and expressive elements.
SCORE
0.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 3%
Freshness 8%

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