Global outerwear brand The North Face debuted its latest collection of urban-friendly exploration wear for Spring/Summer 2018 and the drop is strongly characterized by pattern-heavy silhouettes and attention-capturing orange hits.
The capsule, released under TNF's Urban Exploration Black Series, is "reimagined for an urban world [that is] threatened by destruction and disaster." The title of the Spring/Summer 2018 collection is SHELTER/SEAMLESS and it is focused on providing city-friendly silhouettes that bring together fashion-forward and contemporary styles with performance-driven innovative designs.
The urban exploration wear lineup boasts GORTEX raincoats, stylish light turquoise jackets, comfort-boasting all-denim outfits, camouflage-printed sweatshirts and more. With a motto to 'Never Stop Exploring,' The North Face's SHELTER/SEAMLESS Spring/Summer 2018 capsule certainly communicates adventurous attitudes, youthful vigor and an aesthetic that easily translates itself into an urban environment.
Why This Trend Is Growing
- Urban Exploration Wear
- TNF's Urban Exploration Black Series provides an opportunity for fashion-based companies to create outdoor gear.
- Performance-driven Design
- Functional and fashionable designs create opportunities for companies looking to reach the outdoor enthusiast market.
- Camouflage Prints
- Camouflage prints can merge functionality with fashion to create unique and innovative designs for outdoor wear.
Industries Being Reshaped
- Outdoor Retail
- Companies in the outdoor retail industry can capitalize on the merging of fashion and function in outdoor gear.
- Streetwear Fashion
- Streetwear fashion brands can create hybrid designs that blend fashion and outdoor wear.
- Sustainable Textiles
- Developments in sustainable textiles can provide environmentally-friendly options for urban exploration wear.
