It is not everyday that a person would catch a clown on a golf course, but that is exactly what the Exit Magazine 'Alice' editorial gives its readers. Quirky and slightly creepy, model Franziska Müller roams around the carefully cut fields in golf-inspired ensembles that are accented with a white painted face. Complete with the black-rimmed eyes, courtesy of make-up artist Mel Arter, Muller could pass for a mime as well.
The Exit Magazine Alice editorial was shot by photographer Paul Empson for the spring-summer 2012 issue of the magazine. Captured on location at the London Golf Club, the brunette beauty is clad in a menswear-inspired wardrobe. Stylist pulled pieces from Tommy Hilfiger, Pringle of Scotland, Hermès, Prada, Lacoste, Yves Saint Laurent, Jil Sander, Tom Ford, Paul Smith, Bally, Ralph Lauren and more.
Why This Trend Is Growing
- Golf-fashion Crossover
- The trend of integrating fashion into golf apparel presents a disruptive innovation opportunity in the traditional golfing industry.
- Avant-garde Photographic Editorials
- Incorporating bold and unusual concepts in fashion editorial photography creates a disruption to traditional styles and attracts new audiences.
- Theatrical Makeup in Fashion
- The trend of using theatrical makeup in fashion opens up opportunities for makeup artists and companies to expand their services and product lines.
Industries Being Reshaped
- Fashion
- Fashion industry can disrupt the golf market by introducing nontraditional looks and designs that appeal to younger and trendier audiences.
- Photography
- Offering unusual concepts in fashion editorial photography can attract more clients and open doors for growth.
- Makeup Artistry
- Makeup artists and companies can expand their target market by offering theatrical makeup services and products for fashion photography shoots.
