Smirnoff's 'Exclusively for Everybody' campaign is built on the idea that everything is more fun when more people are involved. Actors T.J. Miller and Thomas star in a series of commercials that follow the twosome's journey from Los Angeles to New York, with stops along the way. The commercials however were released weeks apart and although lasting less than a minute, each followed a narrative progression that is rarely used in advertising.
Each commercial represents a stop the buddies make where they experience Smirnoff Vodka with other people in a different location. Stops along the way include a comedy club, a farm-to-table restaurant, a house party and lastly a carpool ride. Staying true to the story of Exclusively for Everybody, the actors also made a surprise appearance at New York Comic Con.