Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Smirnoff's 'Exclusively for Everybody' Ads Have a Serial Progression

 - Oct 26, 2015
References: & fandbnews
Smirnoff's 'Exclusively for Everybody' campaign is built on the idea that everything is more fun when more people are involved. Actors T.J. Miller and Thomas star in a series of commercials that follow the twosome's journey from Los Angeles to New York, with stops along the way. The commercials however were released weeks apart and although lasting less than a minute, each followed a narrative progression that is rarely used in advertising.

Each commercial represents a stop the buddies make where they experience Smirnoff Vodka with other people in a different location. Stops along the way include a comedy club, a farm-to-table restaurant, a house party and lastly a carpool ride. Staying true to the story of Exclusively for Everybody, the actors also made a surprise appearance at New York Comic Con.