Nékter Juice Bar and Too Faced have released their collaborative and exclusive tropical blend smoothie. The exclusive tropical blend smoothie is made in collaboration with Too Faced, a brand that aims to empower women to express themselves. Furthermore, the two brands hope this collaboration will assist consumers' daily routines with this fresh and nutrient-rich smoothie.
The Nékter x Too Faced Smoothie is a pink tropical and fruity blend of Nékter's signature ingredients, including pitaya, strawberries, pineapple, dates, hemp hearts, agave, and Nékter's housemade cashew nut milk. The mixture of the ingredients creates a tasty and nutritious smoothie filled with antioxidants, essential minerals, vitamins, and enzymes. Tara Simon, Global Brand President, Too Faced, said: "We know customers will love how it tastes and the way it feels, the same way we hope our cosmetics make them feel: strong, confident, and ready to start their day!"
Image Credit: Nékter Juice Bar/Too Faced
Key Themes Behind This Trend
- Collaborative Food and Beauty Product Launches
- Opportunity to collaborate with beauty brands to produce exclusive food products with a brand's signature ingredients and messages
- Functional Smoothies with Beauty Benefits
- Opportunity to create nutrient-rich smoothies that provide both taste and beauty benefits by incorporating ingredients that enhance skin, hair, and nail health.
- Empowering, Wellness-oriented Brand Collaborations
- Opportunity for wellness-oriented brands to partner with like-minded beauty brands to promote a healthy lifestyle and emphasize their shared values
Where This Applies
- Food and Beverage
- F&B industry could seek out partnerships with beauty and cosmetics brands to expand the product line and attract new customers with unique collaborations.
- Beauty and Cosmetics
- Beauty and cosmetics brands could expand into the food and beverage industry through partnerships with health and wellness-focused food companies.
- Retail
- Retailers could benefit from featuring collaborative products between beauty and food companies, promoting cross-sales between departments.
