Fashion label 1017 ALYX 9SM introduces its latest addition to its Fall/Winter 2019 roster with the launch of the Ex Nihilo collection. The seasonal goods are exclusively available online and feature a selection of apparel and accessory designed entirely adorned in tree camo patterning throughout.
The pieces include a desert cap, technical pants, a puffer jacket with a hood, and a chest rig. The entire range is muted for the season with some hints of black found at the zippers and at the detailing of the chest rig. One of the standout items in the collection is the desert hat, boasting a soft silhouette to seamlessly blend into the color palette and detailed with some silver hardware.
Image Credit: 1017 ALYX 9SM
Why This Trend Is Growing
- Tree Camo Fashion
- Opportunity for fashion brands to incorporate tree camo patterns into their designs for a unique and trendy look.
- Online Exclusive Collections
- Opportunity for brands to release limited edition collections exclusively online to create hype and increase online sales.
- Muted Color Palettes
- Opportunity for designers to create seasonal collections with muted color palettes for a sophisticated and versatile aesthetic.
Industries Being Reshaped
- Fashion
- Fashion brands can explore incorporating tree camo patterns into their designs to stay on-trend.
- E-commerce
- E-commerce platforms can capitalize on the demand for exclusive online collections to attract more customers and increase sales.
- Apparel and Accessories
- Opportunity for apparel and accessory brands to create products with muted color palettes for a sophisticated and versatile look.
