Ume Toys recently announced the release of the second edition for their bestselling Ewok toy, the GeekWok. This adorable statuette stands three inches tall, is cast in resin, hand painted and signed and numbered.
The second edition GeekWok features a green Endor hoodie (as opposed to the orange one the first generation ewok toy) and a pair of thick, oversized geek-chic glasses.
The ewok is a cute and fuzzy but violent alien from the original Star Wars franchise, most remembered for their battle against the evil Empire in the Return of the Jedi. The GeekWok is a sweet looking toy, with a small body and oversized head. The Geekwok gives a retro toy a hip, geek chic makeover for the 21st century, while letting it retaining it the cuteness that made so popular for so many years.
What's Driving This Trend
- Nerdy Toy Revival
- The success of the GeekWok Ewok toy demonstrates a trend of reviving retro toys with a modern, geek chic twist.
- Custom Collectibles
- The hand-painted and signed GeekWok Ewok toy represents a trend in customizable collectible toys that appeal to enthusiasts and collectors.
- Fandom Merchandise
- The release of the second edition GeekWok Ewok toy highlights the trend of producing merchandise that appeals to fans of popular franchises like Star Wars.
Who This Affects Most
- Toy Manufacturing
- The success of the GeekWok Ewok toy presents opportunities for toy manufacturers to create and market similar retro-inspired toys with a modern twist.
- Collectibles Market
- The demand for customizable and limited edition collectible toys like the GeekWok Ewok opens up opportunities for businesses in the collectibles market to cater to niche and enthusiast markets.
- Licensed Merchandise
- The popularity of the GeekWok Ewok toy showcases the potential for businesses in the licensed merchandise industry to create and sell products that cater to fans of popular franchises.
