London-based streetwear label Lazy Oaf unveiled its new collection for Summer 2018 entitled 'Everything Is Different.' The new seasonal capsule by the label delivers a colorful selection of clothing appropriate for the warmer temperatures. The Everything Is Different collection stays in correlation to the brand's consistent use of colorblocked panels and cartoon-heavy graphics.
The new capsule is comprised of casual staple silhouettes including long-sleeve shirts, shorts, lightweight jackets, t-shirts, track pants, headwear and hoodies. Some of the standout items featured in Everything Is Different include the colored hoodie, the shorts with checkers prints down the side, and the jersey with an accenting black stripe. Some graphics in the new Lazy Oaf collection read "What's the rush?" along with running skeletons, "Odd One Out" and "Something Is Wrong."
Key Themes Behind This Trend
- Cartoon-inspired Streetwear
- Opportunity to disrupt the fashion industry with imaginative graphic design and bold colors.
- Color-blocked Panels
- Opportunity to create custom patterns by overlaying solid colors, adding depth and contrast to clothing designs.
- Seasonal Capsule Collections
- Opportunity to cater to consumers' seasonal fashion needs with limited edition collections.
Where This Applies
- Fashion
- Lazy Oaf's imaginative graphic design offers an opportunity to disrupt the fashion industry with new visual styles.
- Streetwear
- Cartoon-inspired graphic design combined with color-blocked panels provide an opportunity to disrupt the streetwear industry.
- Retail
- Seasonal capsule collections offer an opportunity for retailers to innovate and capitalize on the consumer's desire for limited edition products.
