Versatile 2-in-1 Tank Tops

Everyday Tank by Free Reign is Eco-Friendly and Boasts a Built-in Bra

Free Reign's Everyday Tank is a highly versatile addition to an everyday wardrobe. The 2-in-1 tank boasts a built-in bra that blends the best materials and elements from activewear, intimates, and everyday wear into one ultra-comfortable top. In addition to its durable fabrication, this amazing product is eco-friendly to encourage consumers to shop sustainably.

The inner bra features no irritating seams with integrated cups, meaning the user can wash the Everyday Tank easily. The tank top's seamless knit is ideal all day and all night, allowing the wearer to feel bra-free yet remain supported. A flattering neckline completes the eco-friendly tank. Made with breathable TENCEL yarns, fabricated with renewable tree pulp, the Everyday Tank is available in black or white.

Image Credit: Free Reign Style

Eco-friendly Apparel
Opportunity to innovate sustainable products that blend the best materials and elements from different clothing types.
Integrated Bra Tops
Opportunity to create versatile and comfortable clothing items for daily wear that feature built-in bras.
Seamless Knit Technology
Opportunity to design seamless clothing items that eliminate the discomfort of irritating seams and provide maximum comfort.

Sectors Adopting This

Athleisure
The activewear industry can incorporate sustainable materials and innovative bra top designs to expand their line of products.
Intimates
The intimates industry can explore new designs that feature seamless technology and eco-friendly materials for maximum comfort.
Fashion
Fashion industry can embrace eco-friendly and sustainable designs that blend the characteristics of activewear, intimates, and everyday wear.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 39%
Freshness 10%