This Limited Edition Evangelion Phone is Releasing in Anime-Loving Japan
Cadhla Gray — October 21, 2015 — Pop Culture
This limited edition Evangelion phone is inspired by a cyborg character that's piloted by the main hero in a famous Japanese anime television show. Quite beloved, 'Neon Genesis Evangelion' has an intriguing plot line about "chosen" children that fight alien war machines.
The Evangelion phone was made in a batch of just 30,000 to be sold at 7-Elevens across Japan for the equivalent of $705. With the wide popularity of anime character products, they are expected to sell-out quickly.
The phone's design has a white image of the main cyborg, Unit 01, with a metallic purple and green background and orange accents on the volume and power buttons. To finish the robotic-like smartphone off, there is a matching case that mimics the armor of the cyborg character.
The Evangelion phone was made in a batch of just 30,000 to be sold at 7-Elevens across Japan for the equivalent of $705. With the wide popularity of anime character products, they are expected to sell-out quickly.
The phone's design has a white image of the main cyborg, Unit 01, with a metallic purple and green background and orange accents on the volume and power buttons. To finish the robotic-like smartphone off, there is a matching case that mimics the armor of the cyborg character.
Trend Themes
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Anime-inspired Limited Edition Smartphones — Companies can explore partnerships with popular anime franchises to release limited edition smartphones to attract customers who are fans of the anime.
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Customized Phone Cases — Offering customized phone cases that match the design of the limited edition smartphones would attract customers who want to personalize their devices and display their fandom at the same time.
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Cross-promotions with Convenience Stores — Collaborating with convenience stores or other retail chains to sell limited edition smartphones can create a win-win situation for both parties by drawing more customers to the stores while generating revenue for the smartphone manufacturer.
Industry Implications
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Smartphone Manufacturing — Smartphone manufacturers can incorporate popular anime designs in their products to attract a loyal and passionate customer base.
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Anime Merchandise — Companies that specialize in anime merchandise can collaborate with smartphone manufacturers to release limited edition smartphones that feature anime characters and designs.
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Retail — Retail stores can collaborate with smartphone manufacturers to sell limited edition smartphones and offer customized phone cases that match the designs of the devices.
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