This limited edition Evangelion phone is inspired by a cyborg character that's piloted by the main hero in a famous Japanese anime television show. Quite beloved, 'Neon Genesis Evangelion' has an intriguing plot line about "chosen" children that fight alien war machines.
The Evangelion phone was made in a batch of just 30,000 to be sold at 7-Elevens across Japan for the equivalent of $705. With the wide popularity of anime character products, they are expected to sell-out quickly.
The phone's design has a white image of the main cyborg, Unit 01, with a metallic purple and green background and orange accents on the volume and power buttons. To finish the robotic-like smartphone off, there is a matching case that mimics the armor of the cyborg character.
Key Themes Behind This Trend
- Anime-inspired Limited Edition Smartphones
- Companies can explore partnerships with popular anime franchises to release limited edition smartphones to attract customers who are fans of the anime.
- Customized Phone Cases
- Offering customized phone cases that match the design of the limited edition smartphones would attract customers who want to personalize their devices and display their fandom at the same time.
- Cross-promotions with Convenience Stores
- Collaborating with convenience stores or other retail chains to sell limited edition smartphones can create a win-win situation for both parties by drawing more customers to the stores while generating revenue for the smartphone manufacturer.
Where This Applies
- Smartphone Manufacturing
- Smartphone manufacturers can incorporate popular anime designs in their products to attract a loyal and passionate customer base.
- Anime Merchandise
- Companies that specialize in anime merchandise can collaborate with smartphone manufacturers to release limited edition smartphones that feature anime characters and designs.
- Retail
- Retail stores can collaborate with smartphone manufacturers to sell limited edition smartphones and offer customized phone cases that match the designs of the devices.
