Asus has released a new limited edition model for its ROG Rapture GT-AX11000 Pro WiFi router designed in themes from the anime series Neon Genesis Evangelion. The popular anime series was first widely popular in the 90s. The story was based on giant fighting mechanical robots set in a futuristic world battling against monsters called Angels. The anime series has collaborated with several brands since its popularity in the 90s.
The ROG Rapture GT-AX11000 Pro WiFi Router contains the same technical specs. However, the design follows the colors of the EVA-01 mechanical robot from the anime series. Multiple antennas display purple and green colorways. The main body features the EVA-01 etching, and the dual-band router supports both 2.4GHz and 5Ghz frequency bands. Additionally, the router can reach up to 11,000Mbps speeds. The WiFi router is available for $3,499 in RMB.
Image Credit: Asus
Why This Trend Is Growing
- Anime-themed Routers
- There is an opportunity for router manufacturers to collaborate with popular anime franchises to release limited edition WiFi routers themed after iconic characters and mechas.
- Limited Edition Electronics
- Releasing limited edition electronics with unique designs that relate to a popular media franchise can appeal to the target audience of that franchise, generating new loyal customers.
- Pop Culture Collaborations
- Collaborating with popular media franchises can give companies an opportunity to broaden their customer base and promote their products through targeted marketing campaigns.
Industries Being Reshaped
- Consumer Electronics
- Companies in the consumer electronics industry can explore partnerships with popular media franchises to engage with their target audience and generate more sales and brand awareness.
- Anime Merchandise
- Businesses selling anime merchandise can feature anime-themed routers to cater to the growing market of anime fans who are interested in owning products that reflect their interests and hobbies.
- Online Retail
- Online retailers can offer limited-edition electronic products created in collaboration with popular media franchises to create exclusive product lines and attract more customers to their online stores.
