Philippe le Bac is a European luxury brand that provides consumers with high-quality garments at an accessible price. Founded in 1936, the company has over 100 brick-and-mortar boutiques across Europe and 15 in Asia. In 2018, Philippe le Bac is expanding its reach with the launch of its first online shop.
The European luxury brand is known for its work with cashmere. The warm, soft and highly delicate material is used to its full potential in the curation of Philippe le Bac's fashionable offerings. For its Spring/Summer 2018 capsule, the Parisian company uses a blend of cashmere, silk and bamboo to reach a lightweight composition that is refined and suitable for warm weather months. With sophisticated fits and class, this affordable European luxury brand is bound to capture the attention of the North American audience.
What's Driving This Trend
- Affordable Luxury Brands
- Opportunity to disrupt the luxury market by offering high-quality garments at accessible prices.
- Expansion of Online Retail
- Potential for disruptive innovation by launching an online shop to reach a wider customer base.
- Incorporating Sustainable Materials
- Opportunity to disrupt the fashion industry by using eco-friendly materials like silk and bamboo in luxury clothing.
Who This Affects Most
- Fashion Retail
- Potential for disruption in the fashion retail industry by providing high-quality luxury clothing at affordable prices.
- E-commerce
- Opportunity for disruptive innovation in the e-commerce industry by launching an online shop to expand the brand's reach.
- Sustainable Fashion
- Potential to disrupt the sustainable fashion industry by incorporating eco-friendly materials into luxury clothing.
