The Eternity Rose Preserves Natural Beauty in 24 Karat Gold
Justin Lam — May 23, 2018 — Luxury
References: eternityrose & luxurylaunches
Roses are generally considered the stereotypical symbol of love but UK-based Eternity Rose is stepping up the luxury with its 24 Karat Gold-Dipped Natural Rose. While gold roses do already exist, this unique symbol of love is not an artificially crafted metal rose. The rose itself is real and is then dipped in 24K gold to preserve the flower forever. The rose is then presented in a unique leather case lined with velvet and features a certificate of authenticity.
The roses used by Eternity Rose continue the theme of luxury and are cultivated and tended to by experienced horticulturists. The roses themselves are picked at the moment they begin to open and are subject to a stringent quality control testing to ensure each flower is perfect and flawless. The gold coating process is a 60-step procedure that ensures the rose does not lose any natural beauty.
The roses used by Eternity Rose continue the theme of luxury and are cultivated and tended to by experienced horticulturists. The roses themselves are picked at the moment they begin to open and are subject to a stringent quality control testing to ensure each flower is perfect and flawless. The gold coating process is a 60-step procedure that ensures the rose does not lose any natural beauty.
Trend Themes
1. Luxury Flower Preservation - Opportunity for disruptive innovation in preserving flowers with unique, high-end materials.
2. Artificial Metal Roses - Disruptive potential in creating artificially crafted metal roses as a symbol of luxury and love.
3. High-quality Floral Testing - Innovative solutions for stringent quality control testing to ensure flawless and perfect flowers.
Industry Implications
1. Luxury Gifts - Disruptive innovation opportunities in creating high-end, preserved floral products for the luxury gifting industry.
2. Floral Industry - Potential for disruptive innovation in developing unique preservation techniques and materials for flowers.
3. Jewelry and Accessories - Opportunity for disruptive innovation in combining jewelry and accessories with preserved flowers as luxury items.
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