Gibson Guitars are made just down the road apiece. They make gee-tars and mandolins. Moollon is about as far from Nashville as you can get, both in terms of distance (they are in Seoul) and in guitar design. Moollon makes axes. The creations are custom works for a variety of players. Exotic woods are used for some guitars, but etching dragons, carp, wings and lotus flowers are my favorites.
Implications - These guitars allow a wide range of consumers to live out the dream of being famous rock star. Contemporary customers experience high stress levels due to work and family; therefore, companies that offer products allowing individuals to mentally escape these confines will fare well in today's busy society.