The Estetica Magazine campaign is simple and clever. It elaborates on the tag line, "What's always in a hair designer's hand," by making the model's mane look like the pages of a magazine. Chic and glossy, the ad campaign shows that this publication is a go-to source of inspiration for hairdressers and stylists around the world.
Conceived and created by Leo Burnett, an ad agency based in Istanbul, Turkey, the Estetica Magazine campaign proves that hair designers need to do as much research as their clients. Art directed by Ahmet Sogutluoglu with creative direction by Guven Haktanir and Idil Akoglu Ergulen, the ad campaign features illustrations by Selim Sahin and copywriting by Seral Celikbas. The portraits are playfully surreal and instantly informative.