Celebrity blogger Christina Caradona also known as Trop Rouge shot a cute video for an Esprit campaign called 'I Love My City.'
Esprit launched the campaign in which famous bloggers and models represent the unknown side of their cities. In this campaign, Esprit will present some of the most interesting cities in the world and the first on the list was the city that never sleeps, New York. Christina, along with her friend and blogger Yvan Rodic from FaceHunter strolled around and showed her dearest shops, cafes and places that she likes. She explained why she loves to live near the river, why she loves designers from NY, where is the best french fry sauce, where her favorite little escape place is and confirmed that her heart is completely in NY. Esprit campaign moves to Amsterdam on September 17, 2012, and the next stop is Paris on October 1, 2012. The campaign ends in Hong Kong on October 15, 2012.
Key Themes Behind This Trend
- Influencer Marketing
- Esprit's 'I Love My City' campaign showcases the power of influencer marketing by partnering with famous bloggers and models to represent different cities.
- Destination Marketing
- Esprit's campaign highlights the trend of promoting cities as destinations, allowing viewers to discover the hidden gems and unique aspects of each location.
- Localized Branding
- The 'I Love My City' campaign emphasizes the importance of local identity and connection, showcasing the brand's ability to resonate with specific cities and their communities.
Where This Applies
- Fashion
- The fashion industry can capitalize on influencer marketing strategies to promote their products and connect with local communities in different cities.
- Tourism
- The tourism industry can leverage destination marketing campaigns to attract visitors by highlighting the distinct features and attractions of various cities.
- Hospitality
- The hospitality industry can utilize the concept of localized branding to create unique guest experiences and foster a sense of connection with the local community.
