Elegant Low-Tech Brewers

EsPresso Requires a Single Manual Compression for a Perfect Cup of Java

There is always something to be said for the low-tech contraptions around the house. Hey encourage people to interact with different objects and carry out different processes, so not to lose touch with simple pleasures and the innate abilities of the human body.

All the same, the EsPresso Coffee Maker is a product that makes many manual appliances look primitive. It's been assembled with finely manufactured parts in bright colors for a fun and streamlined appearance. You'd initially expect it to be electric.

But no, Dave Pickett designed his coffee machine based on the simple principle of the french press. With your grind in the base of the cylinder and your hot water poured on top, you just push down on the EsPresso Coffee Maker and collect your filtered drink in your mug below.

Low-tech Brewing
The trend of low-tech brewing is disrupting the coffee industry by encouraging a return to simple and hands-on brewing methods.
Streamlined Design
The trend of streamlined design in coffee machines is creating opportunities for innovative and visually appealing manual brewers.
French Press Innovation
Innovations in the traditional french press method, like the EsPresso Coffee Maker, are providing opportunities for improved manual coffee brewing experiences.

Who This Affects Most

Coffee Industry
The coffee industry can capitalize on the trend of low-tech brewing by incorporating innovative manual brewing methods into their product offerings.
Kitchen Appliance Industry
The kitchen appliance industry can explore opportunities in the market for visually appealing and user-friendly manual coffee brewers.
Home Goods Industry
The home goods industry can take advantage of the trend of streamlined design in coffee machines by offering aesthetically pleasing and functional manual brewers.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 78%
Freshness 8%