The Erik Bjerkesjo Spring/Summer 2015 collection looked to Olympic styles for its inspiration. The runway presentation graced the stage during Fashion Week Stockholm and stunned its audience of onlookers with staples that fused together sleek suits with swimming cap and goggle accessories.
Erik Bjerkesjo's latest menswear collection was a fresh and contemporary update on fashion's current, sportswear obsession. Instead of opting for the common jersey look, the designer took his inspiration to the water and dressed models in swimmer-approved accessories.
Though his inspiration is very apparent, it still evokes subtlety and sophistication rather than a literal translation of underwater apparel. While scuba styles reigned the runways a few seasons ago, masculine triathlon and swimmer looks are emerging as fashion's next sportswear style to watch out for.
What's Driving This Trend
- Sportswear-inspired Fashion
- Opportunity to create fashion pieces that combine sportswear aesthetics with high-end styles.
- Swimwear as Everyday Fashion
- Potential to incorporate swimwear elements into everyday clothing for a unique and functional fashion statement.
- Athletic Accessories in Fashion
- Disruptive innovation opportunity to incorporate swimmer-approved accessories, such as swimming caps and goggles, into fashion collections.
Who This Affects Most
- Fashion and Apparel
- Fashion designers and brands can explore the fusion of sportswear and high-end fashion to create innovative collections.
- Swimwear Industry
- Opportunity for swimwear brands to expand their market by incorporating swimmer-approved accessories and functional design elements into their products.
- Sports Accessories Industry
- Potential for sports accessories brands to collaborate with fashion designers in creating stylish and functional athletic accessories for everyday wear.
