Eric Bana's Team Plants Trees to Offset “Love the Beast”
Marissa Brassfield — February 25, 2009 — Autos
References: uk.reuters & autoblog
Eric Bana’s film “Love the Beast” showcases the Australian actor’s affinity for automobiles, but Bana’s directorial debut is marked with a far more culturally significant distinction: The film’s carbon emissions were completely offset.
Whyte House Productions and Eric Bana’s company Pick Up Truck Productions joined up with Climate Positive, a non-profit that helped Bana’s production team calculate and offset the carbon emissions associated with all aspects of filmmaking--right down to the transportation and lodging of the cast and crew.
Whyte House Productions and Eric Bana’s company Pick Up Truck Productions joined up with Climate Positive, a non-profit that helped Bana’s production team calculate and offset the carbon emissions associated with all aspects of filmmaking--right down to the transportation and lodging of the cast and crew.
Trend Themes
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Carbon Neutral Filmmaking — A trend towards offsetting carbon emissions in the film industry through partnerships with non-profits and other eco-conscious organizations.
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Green Production — A trend towards promoting environmentally sustainable practices throughout the entire filmmaking process, from pre-production to post-production.
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Eco-friendly Set Design — A trend towards using eco-conscious materials and designs in film sets to reduce waste and environmental impact.
Industry Implications
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Film Production — Opportunity for film production companies, both large and small, to innovate and lead the way in eco-conscious practices.
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Non-profit Organizations — Opportunity for non-profit organizations focused on environmental sustainability and carbon offset programs to partner with the film industry.
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Sustainable Materials — Opportunity for companies that produce sustainable materials and designs to partner with the film industry and provide eco-friendly set and prop options.
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