Hermès Launch Equestrian-Inspired Apple Accessories
Mickey Phoon — March 24, 2023 — Luxury
References: hermes
Luxury brand Hermès has revealed a new collection of high-end leather and equestrian-inspired tech accessories for Apple products, including the Apple Watch Hermès and the Apple AirTag Hermès. The accessories appear in various mixed colors, similar to multi-colored jockeys jackets. The collection was inspired by equestrianism culture, which is a heritage that is linked to Hermès' roots.
The Apple Watch Hermès contains new Casaque bands mixed with a style of sportiness. There are two signature color combinations: a black/green/red/blue colorway and a yellow/gray/pink/black colorway. Consumers can select either the Single Tour woven nylon or the leather Double Tour. The collection also comes with the exclusive Hermès Sport Band made for sportswear. Each accessory has a custom-etched AirTag Hermès. The Apple AirTag Hermès has different colored handcrafted luggage tags, bag charms, and key rings. They also contain leather material with travel-inspired illustrations of cars, snow-capped mountains, yachts, and more. The collection is available for purchase.
Image Credit: Hermès
The Apple Watch Hermès contains new Casaque bands mixed with a style of sportiness. There are two signature color combinations: a black/green/red/blue colorway and a yellow/gray/pink/black colorway. Consumers can select either the Single Tour woven nylon or the leather Double Tour. The collection also comes with the exclusive Hermès Sport Band made for sportswear. Each accessory has a custom-etched AirTag Hermès. The Apple AirTag Hermès has different colored handcrafted luggage tags, bag charms, and key rings. They also contain leather material with travel-inspired illustrations of cars, snow-capped mountains, yachts, and more. The collection is available for purchase.
Image Credit: Hermès
Trend Themes
1. Luxury-tech Fusion - Combining luxury fashion with technology in high-end accessories presents opportunities for disruptive innovation in luxury wearables and consumer electronics.
2. Customization for Wearables - Offering custom-engraved and color-mixed accessories for wearables like the Apple Watch presents opportunities for disruptive innovation in personalized wearables and accessories.
3. Nostalgic-inspired Collections - Creating product lines that draw inspiration from heritage and nostalgia in fashion and culture presents opportunities for disruptive innovation in fashion and lifestyle consumer goods.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can consider expanding into the tech industry through the creation of high-end tech accessories, leveraging their expertise in design and craftsmanship.
2. Wearable Technology - Companies producing wearable technology can explore collaborations with luxury fashion brands to create high-end accessories and personalized offerings that cater to a premium market.
3. Travel Goods - Travel goods companies can consider expanding their product lines to include high-end luggage tags, bag charms, key rings, and other accessories that cater to a premium market through collaborations with luxury fashion brands.
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