The Enzo Blues Summer 2018 collection was recently revealed, and is introduced with a stylized lookbook that pays tribute to those who aren't afraid to stand out in a group. Due to this, the Seoul-based streetwear label dubbed the collection 'Chillers,' a word that's said to reference a friend who proclaims their individuality by functioning as a trendsetter, and who doesn't care if others understand them or not.
To showcase this inspiration, Enzo Blues pictures its models alone in the lookbook, with each boasting a bold and colorful look that's styled with an array of different pieces. Although all different, the looks are held together by a common theme of youthful playfulness. All of the pieces in the Chillers collection are currently available on the Enzo Blues website.
Image Credit: Dongwoo Kang
What's Driving This Trend
- Individuality-focused Lookbooks
- Fashion brands can create lookbooks that highlight individuality and uniqueness, inspiring customers to embrace their personal style.
- Youthful Playfulness in Fashion
- Fashion labels can incorporate bold, colorful pieces with a playful aesthetic to appeal to a younger generation of customers.
- Trendsetting as Individuality
- Brands can market themselves as supporters of individuality by promoting trendsetters and their unique personal style.
Who This Affects Most
- Fashion
- Fashion brands can incorporate unique, stand-out pieces into their collections to promote individuality and appeal to trendsetting customers.
- Marketing
- Marketing companies can create campaigns that celebrate and promote individuality, encouraging customers to embrace their unique style and personality.
- Retail
- Retail stores can curate collections and displays that showcase individuality and unique personal style, appealing to customers who strive for unconventional fashion.
