The Entertaining Toy Ad Transforms a Child's Imaginative Ideas Into a Story Line
Ady Floyd — October 29, 2015 — Life-Stages
References: adweek
North Carolina-based agency 'The Variable' created this entertaining toy ad that allows the audience to reminisce about their childhood imagination. The ad actually takes the imaginative ideas from a child and transforms them into a mini motion picture.
The entertaining toy ad begins with remote control cars and helicopters participating in a wild chase scene. The cars start out in the desert and eventually make their way into the city. The scenic transformation introduces robots and other toys who are battling it out in the streets.
This action-packed ad encourages children to express their imagination and foster their inner ideas. The ad also promotes the use of toys to aids children in their self-expression. The chief creative officer at The Variable says that "kids love epic superhero movie trailers and they love the thrill of creating their own adventures," which is whole idea behind this epic commercial.
The entertaining toy ad begins with remote control cars and helicopters participating in a wild chase scene. The cars start out in the desert and eventually make their way into the city. The scenic transformation introduces robots and other toys who are battling it out in the streets.
This action-packed ad encourages children to express their imagination and foster their inner ideas. The ad also promotes the use of toys to aids children in their self-expression. The chief creative officer at The Variable says that "kids love epic superhero movie trailers and they love the thrill of creating their own adventures," which is whole idea behind this epic commercial.
Trend Themes
1. Imaginative Toy Ads - Creating toy ads that showcase children's imaginative ideas can lead to powerful storytelling and increased engagement.
2. Narrative-driven Advertising - An ad that tells a story and takes the viewer on a journey has a great potential to be memorable and impactful.
3. Promoting Toy Use for Self-expression - Encouraging children to use toys as a tool for self-expression can lead to healthy emotional development and creative thinking.
Industry Implications
1. Toy Industry - Creating ads that highlight the imaginative potential of toys can inspire children and drive toy sales.
2. Advertising Industry - Narrative-driven advertising can revolutionize how products are sold and elevate the artistry of commercials.
3. Children's Entertainment Industry - Promoting toys as a tool for self-expression can expand the market for children's entertainment and educational products.
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