For the Spring '16 season, Japanese contemporary label Engineered Garments presented its menswear collection with a very mature lookbook. Featuring the brand's signature style, these ensembles are bestowed upon elderly gentlemen.
While the modeling industry recruits younger models every year, Engineering Garments went the other way with its latest lookbook. Juxtaposed with a few young lads, this lookbook offers a variety of much older gentlemen in great shape.
Dressed head to toe in the Engineered Garments Spring '16 Collection, these men look as young as they are sure to feel. The gray-haired gents are seen in a variety of cropped shorts, field jackets, button-ups and blazers designed in a white on blue color palette.
What's Driving This Trend
- Elderly Fashion
- There is a growing trend of featuring elderly individuals in fashion lookbooks, showcasing their style and individuality.
- Inclusive Modeling
- Brands are embracing diversity by including older models in their campaigns, challenging the traditional perception of beauty and age.
- Age-positive Marketing
- Marketers are recognizing the purchasing power of older demographics and developing campaigns that celebrate aging and cater to their needs.
Who This Affects Most
- Fashion
- The fashion industry can tap into the market potential of older consumers by creating age-inclusive designs and marketing campaigns.
- Marketing and Advertising
- Marketing agencies can specialize in creating targeted campaigns that promote age-positive messaging and challenge age-related stereotypes.
- Modeling and Talent Agencies
- Modeling agencies can expand their roster to include older models, offering more diversity and representation in the fashion industry.
