Cloud-based DNA, sand-sculpted energy equations, and history as melting ice sculptures are the beautifully rendered images that Brazil's Energia School employs to encourage student enrollment.
By using the transient scenes as allegory, the advertising campaign effectively delivers the Energia School message: "Without a solid foundation, knowledge doesn't last. Study at Energia from Elementary to High School."
Implications - Advertising schools with testimonials is effective, but there's always a level of skepticism when they're looked at. Energia School has found a unique way to promote education with appealing images that's allegorical which is always a nice touch. It's a clever marketing technique because the graphics used represents what the school is about and visuals are always what catches the attention anyway.
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