The Endangered Alphabets Project is a phenomenal project created by Tim Brookes of Burlington, Vermont. The project, which is currently seeking funding on the Kickstarter platform, aims to document languages that are nearing extinction.
The Endangered Alphabets Project is a brilliant concept, both as art and for preservation. The languages will be carved into Vermont tiger maple and Brookes hopes to takes the scripts on tour all over the world.
Implications - Consumers are captivated by ambitious projects that are all-encompassing. The Endangered Alphabets Project is interesting precisely because it sets out to document every alphabet, leaving no cultural stone un-turned. Companies should think about how they can reference all sorts of lifestyles in today's multicultural society.